Medical Devices are among the most critical products as far as expected functionality goes. Recalling medical devices can be a major headache, a PR disaster, and it can lead to certain death of a company if not managed properly.
It might be recalled that Boston Scientific has purchased Guidant which was headed for a definite downward spiral. It should also be noted that there was a general unhappiness with the way Guidant handed recalls.
As noted in the adjoining LA Times article (click on title), Boston Scientific is definitely doing a much better job at handling such recall issues - something worth watching.
If Boston Scientific can "pull this one off", then they would be setting a path for the industry to follow. One can only wait and watch how they manage things down there..
Post a Comment